illuminated sign

[the limey]

Could someone please advise me what the illuminated sign in the foreground of the webcam picture refers to? It may seem a minor detail, but when someone who loves CVO so much has to rely on a webcam to give a flavour of the town, matters can become quite obsessional!

I never saw a limey look
with such a wistful eye
upon that little webcam pic
Carvoerons call the sky

(Apologies to Wilde)